Choose your path
to product-market fit
Three plans, one outcome: a clear call on your next move — keep going, adjust the idea, or change course
Health Check
$49
per research run
For when you're still testing an idea and want to know if it's worth pursuing
15 respondents:a big enough sample to sanity-check the idea
Potential:a clear call — keep going, adjust, or stop
Focus:which segments respond and why
Value:what matters to your customer and which product they'd choose
ICP:who your customer is and what drives their choice
Pro
$99
per research run
The sweet spot: depth, strategy, confidence. For when you believe in the idea and want a clear plan of action
Everything in Health Check, plus
30 respondents:a representative sample that lifts data confidence to 90%+
Deeper analysis:more segments, sharper distinctions, stronger conclusions
Focus strategy:which segments to bet on and what to build next
Value Proposition:the value your product has to deliver for people to buy it, which features are must-haves, and which are optional
Go-to-market plan:where to find customers, how to sell to them, and how to keep them
Risks:what could go wrong and how to test your key assumptions fast
Pro + Copilot
$149
per research run
Maximum value. For when you want to dig deeper: see the idea from every angle, refine segments, and test hypotheses in real time
Everything in Pro, plus
Jim, your AI copilot:ask a question, get an answer grounded in your full report. Jim helps you read the insights, pick segments, and draft offers, copy, and scripts
No AJTBD expertise needed:Jim explains what every conclusion means — in plain words, in the context of your idea
Meet Jim,
your AI copilot
Jim takes the grunt work out of analysis. Instead of spending hours decoding the report, you ask questions and get answers in plain business language. It's like having a ChatGPT that knows everything about your product, market, and segments — always within reach
- 01
Explains every conclusion
No AJTBD expertise needed — Jim explains what each conclusion means, in plain words and in the context of your idea
- 02
Adapts as you iterate
Add new inputs, refine segments, change contexts — Jim shows how each change shifts your strategy and product value
- 03
Helps you brainstorm
Think out loud with Jim: offers, features, copy, and decisions built on your report's data
- 04
Tests hypotheses on the fly
Ask Jim to simulate how segments react to a new price, positioning, or feature — before you launch
Quality guarantee
If your Discovery Report doesn't deliver real value, you can request a refund within 14 days — we'll review the research and refund your money
Still have questions?
We've answered the most common ones. Don't see yours? Email support@bhag.ai.
Choose your path
to product-market fit
Three plans, one outcome: a clear call on your next move — keep going, adjust the idea, or change course
Health Check
$49
per research run
For when you're still testing an idea and want to know if it's worth pursuing
15 respondents:a big enough sample to sanity-check the idea
Potential:a clear call — keep going, adjust, or stop
Focus:which segments respond and why
Value:what matters to your customer and which product they'd choose
ICP:who your customer is and what drives their choice
Pro
$99
per research run
The sweet spot: depth, strategy, confidence. For when you believe in the idea and want a clear plan of action
Everything in Health Check, plus
30 respondents:a representative sample that lifts data confidence to 90%+
Deeper analysis:more segments, sharper distinctions, stronger conclusions
Focus strategy:which segments to bet on and what to build next
Value Proposition:the value your product has to deliver for people to buy it, which features are must-haves, and which are optional
Go-to-market plan:where to find customers, how to sell to them, and how to keep them
Risks:what could go wrong and how to test your key assumptions fast
Pro + Copilot
$149
per research run
Maximum value. For when you want to dig deeper: see the idea from every angle, refine segments, and test hypotheses in real time
Everything in Pro, plus
Jim, your AI copilot:ask a question, get an answer grounded in your full report. Jim helps you read the insights, pick segments, and draft offers, copy, and scripts
No AJTBD expertise needed:Jim explains what every conclusion means — in plain words, in the context of your idea
Meet Jim,
your AI copilot
Jim takes the grunt work out of analysis. Instead of spending hours decoding the report, you ask questions and get answers in plain business language. It's like having a ChatGPT that knows everything about your product, market, and segments — always within reach
- 01
Explains every conclusion
No AJTBD expertise needed — Jim explains what each conclusion means, in plain words and in the context of your idea
- 02
Adapts as you iterate
Add new inputs, refine segments, change contexts — Jim shows how each change shifts your strategy and product value
- 03
Helps you brainstorm
Think out loud with Jim: offers, features, copy, and decisions built on your report's data
- 04
Tests hypotheses on the fly
Ask Jim to simulate how segments react to a new price, positioning, or feature — before you launch
Quality guarantee
If your Discovery Report doesn't deliver real value, you can request a refund within 14 days — we'll review the research and refund your money
Still have questions?
We've answered the most common ones. Don't see yours? Email support@bhag.ai.