Validate before build™
Test ideas and products by simulating your market with AI
Potential
Whether your idea or product is worth pushing further — or it's time to change course
Focus
Which segments to bet on, so you stop burning time and money on the rest
Value
What your product has to get right for people to buy it
Customer
Who your ICP is and what they actually care about
Go-to-Market
Where to find customers, how to sell to them, and how to keep them
Risks
Which assumptions could break everything — and how to test them fast
Built for founders who want clarity before the next move
At any stage — from idea hunting to early-stage product — BHAG helps you read the market and pick the right direction
01
Finding ideas
Vet directions before you sink time and money into them.
Spot the ideas and niches with real potential — and pick the one that's actually worth going after
02
Idea / side project / MVP
Find out whether there's a market for what you're building, who the customer is, and what they care about.
Get a clear answer before you burn months on the wrong thing: keep going, shift focus, or head in a different direction
03
Early-stage product
Find new segments, compare strategies, sharpen your focus.
See where your product resonates, who your real customer is, and which moves get you closer to product-market fit
How it works
3 steps to get started
From uncertainty to clarity in just 4 hours
Start researchDescribe your idea or product
In a few sentences, tell us what you're building: an idea, a feature set, an MVP, or a live product.
BHAG automatically pulls out your key assumptions and builds the simulation scenario around them
Pick your market
Choose the country or region where you want to test your idea or product.
BHAG adapts the simulation to that market's local context: motivations, behavior, and expectations
Get your Discovery Report
4 hours later, you see the market through your customers' eyes: segments, customer profiles, value drivers, constraints, and the directions most worth pursuing.
A clear strategic footing before your next move
Discovery
Report
Clarity, confidence, and your next step — in one report. Six connected artifacts turn the market from a pile of hypotheses into a model you can build on
Open the sample report- 01
Segment Map
Where real demand lives: behavioral clusters of people getting the same job done in similar ways — which solutions they hire today, and why
- 02
Ideal Customer Profile
How your customer thinks: contexts, tasks, motivations, value drivers, and the barriers that keep them from switching to a new solution
- 03
Value Proposition
What people will pay you for: the job your product does, in what context, what outcome it promises, and which costs it takes off the table
- 04
Feature Map
What to build and what to skip: must-haves for the main job, nice-to-haves for later — and the features that only blur your focus
- 05
Go-to-Market
How to meet your customer: where the need shows up, the language to talk about it in, what to show in the first mile, and why they'll keep coming back
- 06
Risk Map (RAT)
What could break everything: your strategy's riskiest assumptions, and the minimal tests to check them before you build
Clarity costs less than months of guessing
Three research formats: from a quick direction check to a full strategy with Jim, your AI copilot
Health Check
$49
per research run
A quick check of your direction before you invest further.
- A clear answer: keep going, course-correct, or stop
- 15 respondents: enough for early demand signals
- A baseline Segment Map and the key interest triggers
Pro
$99
per research run
The best fit if you want a strategy and a concrete action plan.
- 30 respondents: high confidence and clear patterns
- A focus strategy: which segment to pick and why
- What your product must get right for people to choose it
Pro + Copilot
$149
per research run
Maximum depth, fully interactive — for founders who want to probe an idea or product from every strategic angle.
- Everything in Pro, plus Jim — the AI copilot who knows your report
- Answers to your questions, walkthroughs of the insights, and help making sense of it all
- Test hypotheses and refine segments as you go
Still have questions?
We've answered the most common ones. Don't see yours? Email support@bhag.ai.
Validate before build™
Test ideas and products by simulating your market with AI
Potential
Whether your idea or product is worth pushing further — or it's time to change course
Focus
Which segments to bet on, so you stop burning time and money on the rest
Value
What your product has to get right for people to buy it
Customer
Who your ICP is and what they actually care about
Go-to-Market
Where to find customers, how to sell to them, and how to keep them
Risks
Which assumptions could break everything — and how to test them fast
Built for founders who want clarity before the next move
At any stage — from idea hunting to early-stage product — BHAG helps you read the market and pick the right direction
01
Finding ideas
Vet directions before you sink time and money into them.
Spot the ideas and niches with real potential — and pick the one that's actually worth going after
02
Idea / side project / MVP
Find out whether there's a market for what you're building, who the customer is, and what they care about.
Get a clear answer before you burn months on the wrong thing: keep going, shift focus, or head in a different direction
03
Early-stage product
Find new segments, compare strategies, sharpen your focus.
See where your product resonates, who your real customer is, and which moves get you closer to product-market fit
How it works
3 steps to get started
From uncertainty to clarity in just 4 hours
Start researchDescribe your idea or product
In a few sentences, tell us what you're building: an idea, a feature set, an MVP, or a live product.
BHAG automatically pulls out your key assumptions and builds the simulation scenario around them
Pick your market
Choose the country or region where you want to test your idea or product.
BHAG adapts the simulation to that market's local context: motivations, behavior, and expectations
Get your Discovery Report
4 hours later, you see the market through your customers' eyes: segments, customer profiles, value drivers, constraints, and the directions most worth pursuing.
A clear strategic footing before your next move
Discovery
Report
Clarity, confidence, and your next step — in one report. Six connected artifacts turn the market from a pile of hypotheses into a model you can build on
Open the sample report- 01
Segment Map
Where real demand lives: behavioral clusters of people getting the same job done in similar ways — which solutions they hire today, and why
- 02
Ideal Customer Profile
How your customer thinks: contexts, tasks, motivations, value drivers, and the barriers that keep them from switching to a new solution
- 03
Value Proposition
What people will pay you for: the job your product does, in what context, what outcome it promises, and which costs it takes off the table
- 04
Feature Map
What to build and what to skip: must-haves for the main job, nice-to-haves for later — and the features that only blur your focus
- 05
Go-to-Market
How to meet your customer: where the need shows up, the language to talk about it in, what to show in the first mile, and why they'll keep coming back
- 06
Risk Map (RAT)
What could break everything: your strategy's riskiest assumptions, and the minimal tests to check them before you build
Clarity costs less than months of guessing
Three research formats: from a quick direction check to a full strategy with Jim, your AI copilot
Health Check
$49
per research run
A quick check of your direction before you invest further.
- A clear answer: keep going, course-correct, or stop
- 15 respondents: enough for early demand signals
- A baseline Segment Map and the key interest triggers
Pro
$99
per research run
The best fit if you want a strategy and a concrete action plan.
- 30 respondents: high confidence and clear patterns
- A focus strategy: which segment to pick and why
- What your product must get right for people to choose it
Pro + Copilot
$149
per research run
Maximum depth, fully interactive — for founders who want to probe an idea or product from every strategic angle.
- Everything in Pro, plus Jim — the AI copilot who knows your report
- Answers to your questions, walkthroughs of the insights, and help making sense of it all
- Test hypotheses and refine segments as you go
Still have questions?
We've answered the most common ones. Don't see yours? Email support@bhag.ai.